Leah Power, Executive Vice President, Agency Operations at ICA

Leah Power


Executive Vice President, Agency Operations
ICA

Check out the incredible speaker line-up to see who will be joining Leah.

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Day 2: May 5, 2020 Setting Your Procurement Function Up For Success

Tuesday, January 1st, 2019


11:30 AM Panel: Maximizing Value and Compliance when Sourcing Marketing Services

It can be challenging to save money in your marketing spend while still getting the value of a creative product.  Can you tangibly measure the talent of a marketing piece?  Will your provider be able to replicate their success?  Thorough compliance reviews after contracting require changing a global strategy and making sure local partners are meeting expectations.  

•Adapt KPIs to creative services
•Maintain proper reliance on central suppliers when local companies want to go their own way
•Track compliance challenges nation by nation
•Compare examples of successful resolution